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Research Article

The Effect of Stimulus Complexity Upon the Frequency - Affect Relationship

Author:

Norbert Vanbeselaere

L.E.S.P. Tiensestraat 102 3000 Leuven, BE
About Norbert
Aangesleld Navorser N.F.W.O. The experiments reported here were conducted at the “Laboratorium voor Experimented Sociale Psychologie” at Leuven. This article is based on the author's doctoral dissertation which was supervised by J. M. Nuttin Jr. and to whom I am very much indebted. I would also like to thank E. Van Avermaet for his helpful comments on a previous draft.
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Abstract

The present experiment explores the effect of stimulus complexity upon the frequency-affect relationship. Repeated exposure of very complex stimulus patterns was expected to result in a U-shaped frequency-affect relationship while repeated exposure of simple patterns was expected to result either in an inverted-U or in a decreasing frequency-affect relationship. The results confirmed very clearly the first expectation (p < .01) but not the second one since the frequency manipulation had no effect upon the liking of simple stimuli.
How to Cite: Vanbeselaere, N., 1980. The Effect of Stimulus Complexity Upon the Frequency - Affect Relationship. Psychologica Belgica, 20(1), pp.83–89. DOI: http://doi.org/10.5334/pb.658
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Published on 01 Jan 1980.
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